Welcome to the Out of Hours podcast - the podcast for those creating things that should exist in the world, out of hours.
I’m Georgia Ritter, founder of OutofHours.org, the community for people with side projects.
On this show, I’ll explore the stories of people who have followed their curiosity, been brave, and started a side project, only to turn it into something much bigger than they ever thought possible. I’ll explore the stories of nonprofits, businesses, creative projects and social movements - to understand the practical first steps they took, the doors these small ideas opened and the magic that happens when you start taking your own ideas seriously.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Out of Hours podcast - the podcast for those creating things that should exist in the world, out of hours.
I’m Georgia Ritter, founder of OutofHours.org, the community for people with side projects.
On this show, I’ll explore the stories of people who have followed their curiosity, been brave, and started a side project, only to turn it into something much bigger than they ever thought possible. I’ll explore the stories of nonprofits, businesses, creative projects and social movements - to understand the practical first steps they took, the doors these small ideas opened and the magic that happens when you start taking your own ideas seriously.
Hosted on Acast. See acast.com/privacy for more information.
Today on the podcast we have Imme Ermgassen co-Founder of Botivo, the award winning aperitivo. Botivo is hard to describe, it’s labelled a Botanical Aperitivo. It’s a small batch product, made on a farm, and is a great alcohol-free. Botivo puts it plainly saying it will “blow your mind once you taste it”. The product was started by Imm’s co-founder Ben who ran a business creating new drinks concepts and ran a bar service at high end events. In Lockdown, when everything was closed, he had the chance to tinker on an idea he’d had for a while - a unique non-alcoholic aperitif. He eventually bottled it.
On a chance encounter, that we talk about in this podcast, Imme joined him a few months later to turn Botivo into what it is today. A brand builder by trade - having led major brands across multiple categories, she joined Botivo as co-founder - and helped bring it to market - from restaurants like the River Cafe to chains like Waitrose, to raise capital and hire a team.
In this show, we talk about everything from how to run a business when you have a family, the secret to distribution and her killer playbook formula for perfect brand positioning - whatever you are building,. It’s a perfect episode for anyone who’s ever considered bottling one of their own creations, or wondered how to build a brand that stands out. I hope you enjoy the episode!
Hosted on Acast. See acast.com/privacy for more information.