Welcome to the Out of Hours podcast - the podcast for those creating things that should exist in the world, out of hours.
I’m Georgia Ritter, founder of OutofHours.org, the community for people with side projects.
On this show, I’ll explore the stories of people who have followed their curiosity, been brave, and started a side project, only to turn it into something much bigger than they ever thought possible. I’ll explore the stories of nonprofits, businesses, creative projects and social movements - to understand the practical first steps they took, the doors these small ideas opened and the magic that happens when you start taking your own ideas seriously.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Out of Hours podcast - the podcast for those creating things that should exist in the world, out of hours.
I’m Georgia Ritter, founder of OutofHours.org, the community for people with side projects.
On this show, I’ll explore the stories of people who have followed their curiosity, been brave, and started a side project, only to turn it into something much bigger than they ever thought possible. I’ll explore the stories of nonprofits, businesses, creative projects and social movements - to understand the practical first steps they took, the doors these small ideas opened and the magic that happens when you start taking your own ideas seriously.
Hosted on Acast. See acast.com/privacy for more information.

If you enjoy this episode, please buy me a coffee to show your support! ☕️
Today on the podcast we have Tim Brown, co-founder of Allbirds.
Today Allbirds is a public company, with an IPO in 2021, and almost one thousand employees. But it didn’t start that way. In fact for many years, Allbirds was just an idea, a side project for Tim Brown - who was a professional footballer for the first part of his career, even playing in the world cup. Tim was bored of the branded shoes he had to wear as a footballer, and started to wonder if a better shoe could be made. For years, he experimented. Tim is a New Zealander, which is the home of merino wool, and he started experimenting with creating a new shoe material with his homegrown merino wool. After he had a prototype shoe, he launched a kickstarter - which proved the idea was popular with others.
In 2016 - Tim officially co-founded Allbirds with his cofounder Joey Zwillinger - who helped shape the sustainability focus for the company. They are now a carbon neutral company, and were termed the ‘world’s most comfortable shoe’ by time magazine.
We talk about tall poppy syndrome, why he thinks a sense of humour matters in entrepreneurship, and why he thinks the 85% rule of effort is so important. I hope you enjoy.
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Hosted on Acast. See acast.com/privacy for more information.