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Shooting rap videos isn’t for the faint of heart. Missed call times, wild pivots, and $75K wardrobes. Here’s the unfiltered truth about working with hip hop artists.
00:00 Introduction01:09 The Evolution of Hip Hop and Music Videos01:55 Creating a Treatment for Music Videos02:52 Expect the Unexpected: Be Ready to Pivot04:23 Dealing with Late Artists05:50 Handling No-Shows and Rescheduling10:08 Importance of Casting10:43 Avoiding Catfishing in Casting13:04 Stripping Your Ego and Developing Thick Skin15:51 Understanding the Culture17:15 Fashion and Trends in Hip Hop Videos18:28 Balancing Production and Wardrobe Budgets19:01 Capturing the Artist's Best Look19:56 Embracing the Process20:33 Don't Take It Personally21:52 Have Fun and Make It Memorable23:30 Conclusion
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