From producing and marketing for some of today’s biggest artists to making major moves as a crypto investor, Seeno Shahrooz has quietly built an empire behind the scenes. In this episode, we dive deep into Seeno’s origin story, from Persian radio stations in New York to running his own recording studio in Los Angeles. He opens up about navigating hustle culture, pivoting from production to artist management, building a six-figure studio from scratch, and finding peace in a chaotic industry. This one’s full of wisdom for creatives, entrepreneurs, and anyone chasing something bigger. 00:00 Intro01:45 Reflecting on Brotherhood and Collaboration03:17 Early Encounters and Industry Connections07:27 Navigating the Music Industry as an Iranian11:42 From Engineering to Production13:43 Building his studio Ohm House16:37 The Importance of Work-Life Balance33:45 Advice for Aspiring Creatives41:25 The Survival of the Fittest in Creative Careers42:37 Director X and the Legacy of Quality Work43:58 Christopher Nolan: A Case Study in Passionate Filmmaking46:15 The Struggles and Rewards of Artistic Creation47:36 The Role of Management in the Music Industry50:59 Balancing Masculine and Feminine Energies55:45 Leading with Compassion in Creative Fields01:01:21 Creating Art for Yourself01:12:00 The Evolution of Music Promotion01:20:03 Advice for New Artists with Limited Resources01:22:03 Building an Audience01:22:42 Curating a Catalog01:23:49 The Importance of Persistence01:24:48 Financial Realities in Creative Industries01:25:52 Attaching to an Artist01:27:38 Starting Out as a Mixer01:28:23 Management and Networking01:29:55 Entrepreneurial Spirit01:35:13 Getting Rich from Cryptocurrency01:36:00 Understanding Blockchain and NFTs01:57:57 Final Thoughts   Follow Seeno Follow ⁠⁠Arrad (podcast host)⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠SPOTIFY⁠⁠ ⁠⁠APPLE MUSIC⁠⁠ ⁠⁠YOUTUBE⁠⁠   CONNECT WITH US: ✩ ⁠⁠Ourselves (production team)⁠⁠:  ✩ ⁠⁠Instagram⁠⁠ ✩ ⁠⁠Twitter⁠⁠ ✩ ⁠⁠TikTok⁠⁠ ✩ ⁠⁠Facebook