He designed a flag to unite the world. Instead, he was accused of working with the Illuminati. In this episode, Oskar Pernefeldt — Creative Director at Oatly and the designer behind the International Flag of Planet Earth — opens up about how a simple graduation project turned into a global movement… and a conspiracy theory nightmare. We talk about fame, fear, purpose, and the insane power of symbolism in a divided world.   Watch if you’re curious about the hidden forces that shape culture — and what happens when one idea captures the whole planet.   00:00 Introduction 03:03 Oscar's Background and Nonprofit Work 05:31 The Design and Symbolism of the Planet Earth Flag 09:49 Public Reception and Conspiracy Theories 20:29 Challenges and Goals for the Planet Earth Flag 22:15 Global Unity and National Identity 32:26 Comparing Sweden and the US 33:51 Reflections on American Society and Governance 36:38 Discussing Taxes and Military Service 37:56 Healthcare Systems: Sweden vs. America 38:23 Insurance Woes in America 39:39 Education in Sweden: Beckman's College of Design 43:20 The Creative Industry and Nepotism 46:25 The Privilege of Being in the Creative Industry 54:58 Childhood Experiences and Their Impact 57:34 The Importance of Forgiveness 01:02:02 The Flag of Planet Earth and NASA Involvement 01:13:45 Creative Ecosystem at Oatly 01:14:18 Trust and Decision-Making 01:17:09 In-House Agency vs. External Agency 01:18:10 Pitching Ideas and Taking Risks 01:19:52 Balancing Boldness and ROI 01:22:52 Competition and Market Strategy 01:25:37 Challenges of Passion Projects 01:39:18 Future of Flags and Identity 01:43:01 Rapid Fire Questions and Conclusion   Follow ⁠⁠⁠⁠⁠the ⁠International Flag of Planet Earth project⁠ Follow ⁠⁠⁠Oskar⁠ Follow ⁠⁠⁠Arrad (podcast host)⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠SPOTIFY⁠⁠⁠ ⁠⁠⁠APPLE MUSIC⁠⁠⁠ ⁠⁠⁠YOUTUBE⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠Ourselves (production team)⁠⁠⁠:  ✩ ⁠⁠⁠Instagram⁠⁠⁠ ✩ ⁠⁠⁠Twitter⁠⁠⁠ ✩ ⁠⁠⁠TikTok⁠⁠⁠ ✩ ⁠⁠⁠Facebook