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Origins of Influence
Dina Fierro
15 episodes
1 week ago

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.


Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.


Together, we’ll explore how they built influence in an unfiltered, pre-algorithm online world—and reflect on what today’s creator economy might learn from this generation of digital trailblazers.


Hosted on Acast. See acast.com/privacy for more information.

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Fashion & Beauty
Arts,
Business,
Marketing
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All content for Origins of Influence is the property of Dina Fierro and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.


Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.


Together, we’ll explore how they built influence in an unfiltered, pre-algorithm online world—and reflect on what today’s creator economy might learn from this generation of digital trailblazers.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Fashion & Beauty
Arts,
Business,
Marketing
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Yuli Ziv on Building the Business of Influence—and Letting It Go
Origins of Influence
50 minutes 23 seconds
3 months ago
Yuli Ziv on Building the Business of Influence—and Letting It Go

Before Instagram, before brand deals, before influencer was a job title—Yuli Ziv was building the business of digital influence. In this episode, Dina sits down with her longtime friend and fellow fashion blogosphere OG to trace the arc of Yuli’s remarkable career: from founding Style Coalition and shaping the earliest creator-brand partnerships, to exiting post-acquisition and walking away from hustle culture entirely.

Today, Yuli is the founder of Heallist, a growth platform for holistic healers—and she believes we’re entering a new era of influence, one powered by energy, not algorithms. This conversation is a masterclass in reinvention, intuition, and creating on your own terms.


In this episode, we explore:

  • Yuli’s early days in the blogosphere and the launch of My It Things
  • Building Style Coalition and pioneering data-driven brand campaigns
  • Disrupting the fashion industry with community-driven influence
  • Burnout, boundaries, and why she chose a two-year career break
  • The spiritual practices that led to her founding Heallist
  • Her perspective on the “new influencers” and what the creator economy got right—and wrong
  • How she’s building a business rooted in balance, not burnout


Explore Heallist here

Follow Heallist on Instagram


Recommended by Yuli:

  • @MelRobbins
  • @SimoneOliver


About Origins of Influence

Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack. Subscribe on YouTube and follow Origins of Influence on Instagram and TikTok for clips, full-length episodes, BTS and more.


Hosted on Acast. See acast.com/privacy for more information.

Origins of Influence

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.


Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.


Together, we’ll explore how they built influence in an unfiltered, pre-algorithm online world—and reflect on what today’s creator economy might learn from this generation of digital trailblazers.


Hosted on Acast. See acast.com/privacy for more information.