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Origins of Influence
Dina Fierro
15 episodes
1 week ago

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.


Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.


Together, we’ll explore how they built influence in an unfiltered, pre-algorithm online world—and reflect on what today’s creator economy might learn from this generation of digital trailblazers.


Hosted on Acast. See acast.com/privacy for more information.

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Fashion & Beauty
Arts,
Business,
Marketing
RSS
All content for Origins of Influence is the property of Dina Fierro and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.


Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.


Together, we’ll explore how they built influence in an unfiltered, pre-algorithm online world—and reflect on what today’s creator economy might learn from this generation of digital trailblazers.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Fashion & Beauty
Arts,
Business,
Marketing
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Felicia Walker of ThisThatBeauty on Sustainable Influence, Boundaries & Equity in the Creator Economy
Origins of Influence
48 minutes 59 seconds
4 months ago
Felicia Walker of ThisThatBeauty on Sustainable Influence, Boundaries & Equity in the Creator Economy

Felicia Walker—digital beauty OG, skincare educator, and founder of Phoebe Skin—joins Origins of Influence to reflect on two decades in the content game. Felicia, found online at ThisThatBeauty, launched her blog in the early 2000s and became a trusted voice in beauty, long before the creator economy had a name.

In this episode, we talk about the early days of the blogosphere, the highs and lows of life as a longtime content creator, and how Felicia's passion for skincare literacy powers everything from her book and brand to her soon-to-launch podcast. We also unpack the realities of inequity in the creator space—and the power of building community, advocating for yourself, and staying grounded in what really matters.


We discuss:

  • The scrappy, unfiltered roots of beauty blogging in the early 2000s
  • Longevity as a creator: how Felicia has evolved across platforms
  • Skin literacy, skincare education, and the story behind Phoebe Skin
  • The creator-to-brand-founder journey—and why she pivoted away from DTC
  • Equity in the influencer economy: what’s changed, and what hasn’t
  • Burnout, boundaries, and advice for the next generation of creators


Follow Felicia on Instagram: @thisthatbeauty

Follow Felicia on TikTok: @thisthatbeauty

Discover Your Glow Guide, Felicia’s interactive skincare workbook, here!

Felicia’s recommended follows: @LaurenNapier, @tomiandrizzy (founder: @blackbeautyclub)

About Origins of Influence

Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack. Subscribe on YouTube and follow Origins of Influence on Instagram and TikTok for clips, full-length episodes, BTS and more.


Hosted on Acast. See acast.com/privacy for more information.

Origins of Influence

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.


Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.


Together, we’ll explore how they built influence in an unfiltered, pre-algorithm online world—and reflect on what today’s creator economy might learn from this generation of digital trailblazers.


Hosted on Acast. See acast.com/privacy for more information.