
Dr. Elizabeth Fleming and Morgan Ashworth of Organizational Sherlocks welcomed Dr. Travis Goodson, CEO of In Novi Defense, to discuss his unconventional path into IO psychology, the founding and rapid growth of In Novi Defense, and the critical importance of quantifying value in the field. Dr. Goodson emphasized the significance of a niche in IO psychology and shared military leadership principles, including the "Task, Conditions, and Standards" method and the "1-3-1 rule" for problem-solving, which Morgan Ashworth and Elizabeth Fleming recognized as similar to their own organizational practices. The discussion concluded with a mutual appreciation for the insights shared and plans for future collaboration.