For an event to rise to the level of a crisis, several key requirements must be present: a crisis is typically important, unexpected, urgent, and, at the same, produces uncertainty about what to do next. An organizational process of responding to a crisis, known as crisis management, involves three stages: pre-crisis, crisis, and post-crisis. Since the best crisis is the one that never happened, an important part of organizational crisis preparedness is issues management – identifying and preemptively resolving issues facing the organization before they could develop into a full-blown crisis. For many organizations, most issues can be described by the ESG abbreviation: Environmental sustainability, Social responsibility, and Governance of the organization. In addition, for organizations that operate across different cultures, countries, and continents, it is important to take into account international perspectives, as issues may differ across the country’s borders. Whatever the organization’s operational environment is, however, the organization’s conduct must be legal, professional, ethical, and culturally appropriate.