The podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management activity.
Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation.
The podcast is a production of the Quinnipiac University Podcast Studio.
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The podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management activity.
Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation.
The podcast is a production of the Quinnipiac University Podcast Studio.
Chapter 3. Managing Reputation: The Never-Ending Process in F.O.C.U.S.
Organizational Reputation Management
23 minutes
7 months ago
Chapter 3. Managing Reputation: The Never-Ending Process in F.O.C.U.S.
Managing organizational reputation is a strategic process that can be represented through an acronym, F.O.C.U.S. In this process, F stands for finding the facts when the organization conducts research to better understand what the issues are. O stands for outlining the objectives when the organization develops plans of activities based on their research and organizes those plans into goals and P.S.M.A.R.T. objectives. C stands for conducting the campaign when the organization works on achieving its objectives through strategies and tactics. U stands for understanding the upshots when the organization evaluates the results of all their efforts and determines if their investments produced any returns. The final letter, S, stands for steering toward stewardship, where the organization works non-stop at maintaining relationships with the publics through reporting, reciprocity, responsibility, and relationship-nurturing strategies.
Organizational Reputation Management
The podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management activity.
Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation.
The podcast is a production of the Quinnipiac University Podcast Studio.
