The podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management activity.
Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation.
The podcast is a production of the Quinnipiac University Podcast Studio.
All content for Organizational Reputation Management is the property of Quinnipiac University and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management activity.
Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation.
The podcast is a production of the Quinnipiac University Podcast Studio.
Chapter 2. Publics and Relationships: The True Job of Public Relations
Organizational Reputation Management
7 minutes
8 months ago
Chapter 2. Publics and Relationships: The True Job of Public Relations
Public relations is managing relationships. Organizations have a lot of publics, such as customers, investors, and employees, and it is essential to build and maintain relationships with all of these publics in order for the organization to survive and prosper. For any relationship to be successful it must be mutually beneficial, with everyone involved receiving a benefit from being in a relationship. It also must be two-way symmetrical, with everyone involved having a say about the relationship. These relationships serve as the foundation for the organizational reputation. This makes public relations a strategic function of reputation management.
Organizational Reputation Management
The podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management activity.
Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation.
The podcast is a production of the Quinnipiac University Podcast Studio.
