Based in London, with a global reach, Orellium Advisory Services offers pragmatic advice to professional firms, legal departments, and forward-looking companies. We ensure clarity of purpose and precision in practice.
Rob Otty, CEO, is a seasoned leader known for his direct, collaborative style. He was a former CEO of Norton Rose Fulbright South Africa, and subsequently Global COO and CFO of Norton Rose Fulbright. Since 2014, Rob has written and commented on the emerging opportunities and challenges of AI in the legal sector. He excels in managing global projects and portfolios, with expertise in technology integration and organizational design.
Jonathan Otty, Chief Strategy Officer, blends outcomes-based planning with creative flair. Transitioning from academia to professional services, he's committed to future-proofing the sector through innovation and unconventional thinking. Whether strategizing for business or scaling mountain peaks, Jonathan brings vibrant colour to the grey.
Powering Professional Services into the future.
We see the forest so clients avoid the trees.
Expert Solutions.
No Frills.
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Based in London, with a global reach, Orellium Advisory Services offers pragmatic advice to professional firms, legal departments, and forward-looking companies. We ensure clarity of purpose and precision in practice.
Rob Otty, CEO, is a seasoned leader known for his direct, collaborative style. He was a former CEO of Norton Rose Fulbright South Africa, and subsequently Global COO and CFO of Norton Rose Fulbright. Since 2014, Rob has written and commented on the emerging opportunities and challenges of AI in the legal sector. He excels in managing global projects and portfolios, with expertise in technology integration and organizational design.
Jonathan Otty, Chief Strategy Officer, blends outcomes-based planning with creative flair. Transitioning from academia to professional services, he's committed to future-proofing the sector through innovation and unconventional thinking. Whether strategizing for business or scaling mountain peaks, Jonathan brings vibrant colour to the grey.
Powering Professional Services into the future.
We see the forest so clients avoid the trees.
Expert Solutions.
No Frills.
20 Rod Clayton | Protecting Reputation in a Digital-First World
Orellium Future Strategy
1 hour 26 minutes 56 seconds
8 months ago
20 Rod Clayton | Protecting Reputation in a Digital-First World
Crisis, Clients, & Controversy - Navigating Brand Risk in the Digital Age.
In a world where misinformation spreads faster than the truth and reputations can be built — or destroyed — at the speed of a tweet, how can professional service firms protect themselves?
In this timely episode, co-hosts Rob and Jonathan sit down with Rod Clayton, Head of Risk and Advisory (EMEA) at Weber Shandwick, to unpack the evolving landscape of brand and reputation management.
Rod brings over 30 years of crisis management experience, helping global firms and their leaders navigate the complexities of digital influence, media scrutiny, and the increasing weaponisation of information.
Together, they tackle pressing questions:
- Why traditional, reactive approaches to reputation management no longer work.
- How law firms and professional services are increasingly conflated with their clients’ actions.
- The dangers of "no comment" — and when silence can be more damaging than speaking out.
- How AI is amplifying reputational risk, and why firms must prepare for deepfakes and disinformation campaigns.
- The critical role of proactive brand defence, crisis simulations, and internal training
This is a must-listen for firm leaders, communications teams, and professionals who understand that in today’s digital-first world, reputation isn’t just an asset — it’s key to survival.
Orellium Future Strategy
Based in London, with a global reach, Orellium Advisory Services offers pragmatic advice to professional firms, legal departments, and forward-looking companies. We ensure clarity of purpose and precision in practice.
Rob Otty, CEO, is a seasoned leader known for his direct, collaborative style. He was a former CEO of Norton Rose Fulbright South Africa, and subsequently Global COO and CFO of Norton Rose Fulbright. Since 2014, Rob has written and commented on the emerging opportunities and challenges of AI in the legal sector. He excels in managing global projects and portfolios, with expertise in technology integration and organizational design.
Jonathan Otty, Chief Strategy Officer, blends outcomes-based planning with creative flair. Transitioning from academia to professional services, he's committed to future-proofing the sector through innovation and unconventional thinking. Whether strategizing for business or scaling mountain peaks, Jonathan brings vibrant colour to the grey.
Powering Professional Services into the future.
We see the forest so clients avoid the trees.
Expert Solutions.
No Frills.