Balancing Authenticity, AI, and Agility in Branding and Strategy In this special episode, co-hosted with Frank, Bright & Abel, Jonathan moderate a dynamic roundtable with Rebecca Price, Co-Founder and Strategy Partner and John-Paul Sykes, Creative Director of FBA, and Rob, CEO of Orellium Advisory Services. Together, they explore the transformative trends likely to shape the future of branding, employer brand, marketing, and corporate identity. Key topics include: Why authenticity remains the cornerstone of successful branding in a world leaning into AI and automation. The challenges and opportunities presented by AI in creative processes—from naming to visual identity. Navigating the "human processing gap" amidst the rapid pace of technological change. How movement, sound, and simplicity are revolutionising brand engagement in a crowded digital space. Predictions for the next five to seven years, including the rise of Generation Alpha, seismic shifts in social media, and the irreplaceable value of human judgement in a tech-saturated world. This episode offers fresh insights for leaders, strategists, and creatives striving to align their brands with the future while staying grounded in human connection. Whether you're wrestling with AI's impact or rethinking your brand's voice, this conversation is packed with actionable ideas and thought-provoking reflections. Tune in to discover how to thrive in a landscape where technology is ever-changing, but humanity remains at the core.