Employer Brand - is there a more important strategic imperative in 2024? In this episode Rebecca Price, strategy partner, co-founder and co-owner of Frank Bright & Abel, a creative communications consultancy, that specialises in B2B and works extensively across the legal sector, talks to co-hosts Rob Otty and Jonathan Otty about the importance of getting your Employer Brand right. Employer Brand has never been more important - done right, it provides a huge advantage in your recruitment and retention of the best talent and in delivering commercial success. Employer brand is not a "soft" issue - indeed there can be no more "hard" strategic issue for companies and law firms to get right. As the pace of change gets ever faster, and as generational differences become an increasing feature within organisations, a well defined Employer Brand creates both strategic advantage and the institutional "glue" that allows your business to adapt, flex and continue to succeed. Rebecca shares her years of experience and learnings from multiple sectors, with a special focus on the legal sector. This episode is a must-listen for not only leaders, but all partners and team members who have an interest ensuring the success of their firm. It is the second in a two part conversation with Rebecca and reinforces the important link between external brand, which was covered in the previous episode, and Employer Brand. Strategic advice and guidance of the highest calibre from a leader in her field.