A business-minded, strategic CMO is a must for professional service firms How to modernise your approach to clients and ensure that you remain relevant. A must listen for all law firm, professional service partners, CMOs and everyone interested in professional service marketing and positioning. Partners - empower your skilled non-lawyer leaders and reap the benefits. CMOs - be business-minded and strategic first and then apply the marketing, comms and brand expertise. Each respecting and working to your strengths, you can make a difference and deliver success. Now, possibly more than ever before, the role of a strategic, business-minded CMO is key to the success of a professional service firm. But this does mean partners should remember that they are not marketing and comms experts and that the CMO role is NOT about booking golf days, completing directory submissions and saying "yes" to every partner idea! A trusted advisor to CEOs and Boards, our guest, Louanne Buckley has extensive experience in marketing and communications across global Fortune 500 companies and professional services firms, driving strategic transformations, increasing revenues, and enhancing brand loyalty. She has directed multi-national corporations like HP through turnarounds, splits and spin-mergers to the transformation of PwC’s go-to-market in Canada and then most recently Norton Rose Fulbright. Passionate about giving back to the community, Louanne has served as a Board Director for several organizations with a focus on healthcare and gender diversity.