In this week's Radar Podcast, O’Reilly’s Mac Slocum chats with Sara Watson, a technology critic and writer in residence at Digital Asia Hub. Watson is also a research fellow at the Tow Center for Digital Journalism at Columbia and an affiliate with the Berkman Klein Center for Internet and Society at Harvard. They talk about how to optimize personalized experience for consumers, the role of machine learning in this space, and what will drive the evolution of personalized experiences.