One of the overall motivational drivers for Nordic symphony orchestras is probably the meeting with the audience. Both artistically and operationally, orchestras engage with a lot of audiences each year, and this platform could be used to articulate, demonstrate, inspire, and influence.

However, it can be difficult to strike the right balance. There might be a limit to how much you can take upon yourself to educate people rather than just entertain them, or is there?

In this episode, we will focus on communication and audience engagement, we will hear more about an opera for worms, what the green future looks like for Norrköping Symphony Orchestra and the potential of engaging new audiences by focusing on sustainability in commissioned works.