What does it take to scale a patient-first optometry practice while empowering your team every step of the way? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Juawana Hall, optometrist and owner of Hillcrest Vision, to talk about building a thriving, multi-location practice with a deep commitment to personalized care and staff empowerment. From her early days as an associate to leading a team across two practices, Dr. Hall shares powerful insights on culture-building, staff incentives, and how to stay resilient in the face of industry and economic challenges. Her story is not just about business success; it's about leadership with purpose.
Takeaways:
- Define and communicate your mission and vision. Ensure your practice has a clear mission and vision. Communicate these to your team regularly to align efforts and foster a unified approach to patient care.
- Involve your team in decisions. Foster a culture of inclusivity by involving team members in decision-making processes. This empowers staff, provides diverse perspectives, and can result in more effective and innovative solutions.
- Maintain cultural consistency across locations: When expanding, ensure your core values and culture are embedded in all locations. Use culture carriers and thorough training programs to maintain consistency in patient care and team dynamics.
- Invest in yourself and your practice. Don’t shy away from investing in your ideas and capabilities. Taking calculated risks can lead to substantial growth opportunities.
- Stay open to new trends and technologies in optometry. Embrace opportunities for scope expansion and advanced treatment options to enhance patient care and practice growth.
- Focus on providing personalized, high-quality care. Understand your patients’ lifestyles and needs to offer customized solutions that enhance their lives and build loyalty.
Quote of the Show:
- “ I know that I am not the linchpin. That is Hillcrest Vision. I am a piece in this wheel. And at any moment, that can disappear.” - Juawana Hall
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