Kevin Jurovich on LinkedIn Marketing, Going Viral, and Posting Best Practices

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/9a/2e/bd/9a2ebde4-054a-42dd-c33f-60b554c5ea2f/mza_30130706001127923.jpg/600x600bb.jpg

Optimize

Nate Matherson

67 episodes

7 months ago

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com

Marketing

Business

RSS

All content for Optimize is the property of Nate Matherson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://img.transistor.fm/bKZOn9CTWEeVKCtcs83_0rKe8ALnkQmE8CP0e-zFj-s/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNTM4/ODA2MTMxNGI1MmI3/YzU0YmJlOTE4Zjk1/MzY5OC5qcGc.jpg

Kevin Jurovich on LinkedIn Marketing, Going Viral, and Posting Best Practices

Optimize

50 minutes

1 year ago

Kevin Jurovich on LinkedIn Marketing, Going Viral, and Posting Best Practices

Join Nate Matherson as he sits down with Kevin Jurovich for the fifty-second episode of the Optimize podcast. Kevin is the co-founder and CEO of Circles, a startup enhancing discovery with live video. He also boasts a diverse background as a former NFL wide receiver for several teams, including the Philadelphia Eagles. Kevin shares his journey from viewing LinkedIn as merely a virtual resume to leveraging it as a powerful content marketing platform. He offers insights into creating compelling posts, optimizing profiles, and the importance of consistency and quality in content creation. Kevin also speaks to the practical aspects of content creation, such as the use of infographics, images, and videos to boost engagement. He emphasizes the value of authenticity and providing real value to your audience rather than merely promoting products or services. In this week’s deep dive, listen to Kevin share everything you need to know about maximizing LinkedIn’s potential for content marketing in 2024. Kevin gets tactical, sharing multiple examples and tips on how to craft posts that resonate with your audience and grow your follower base. Rounding out the episode, Kevin and Nate cover topics like the impact of disciplined posting, the role of images and videos, and the benefits of engaging with your audience in the comments. Closing the episode is our popular lightning round of questions!

Learn More About Kevin

Ex-NFL player turned startup founder sharing daily startup and VC insights from my journey as a founder! As the Co-Founder & CEO of Circles, I'm passionate about transforming how people discover places they love. Circles enhances discovery with live video. Combining Google Maps and TikTok, displaying real-time capacity updates.

I caught the startup bug in 2013 while working as a Private Wealth Manager at Wells Fargo Advisors, serving tech entrepreneurs in Silicon Valley. Since then, I've been living the startup life and helping other founders on their journeys. Before my life in finance and then tech, I was a wide receiver in the NFL for the Philadelphia Eagles, San Francisco 49ers, and Chicago Bears.

I also enjoy playing chess in my free time, If you're on chess.com, send me a challenge! My username is kevj05.

LinkedIn: https://www.linkedin.com/in/kevinjurovich/

Twitter: https://x.com/kevinjurovich?lang=en