Dave Rathmanner on Algorithm Updates, March Core Update, and Ranking Signals

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Optimize

Nate Matherson

67 episodes

7 months ago

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com

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Dave Rathmanner on Algorithm Updates, March Core Update, and Ranking Signals

Optimize

54 minutes

1 year ago

Dave Rathmanner on Algorithm Updates, March Core Update, and Ranking Signals

Join Nate Matherson as he sits down with Dave Rathmanner for the forty-eighth episode of the Optimize podcast. Dave is an experienced SEO consultant known for his deep insights into search engine algorithms and strategies. He is also an entrepreneur who is actively building a portfolio of websites across various niches, including the gambling sector. In today's episode, Nate and Dave explore the latest SEO challenges and updates, focusing particularly on the impact of recent Google algorithm changes on small and content-heavy sites. Dave shares his expertise on the struggles of smaller websites, especially those that rely heavily on organic traffic and monetize through display ads or affiliate links. Dave also touches on the broader implications of Google's shift towards evaluating content on a more granular, page-level basis, which was intended to assess the helpfulness of content more accurately. Despite these changes, Dave expresses skepticism about the effectiveness of this new approach, noting that recovery from penalties remains elusive for many. Throughout the discussion, Nate and Dave analyze various factors that could influence a site's standing with Google, from the nature of its content and its optimization strategies to the balance of ads and affiliate links. Closing the episode is our popular lightning round of questions!

Learn More About Dave Rathmanner

LinkedIn: https://www.linkedin.com/in/dave-rathmanner-23101a7a/
Twitter: https://twitter.com/daverathmanner
Odds Assist: https://oddsassist.com/