Caitlin Hartney on Product-Led Content and B2B Strategy

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Optimize

Nate Matherson

67 episodes

7 months ago

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com

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Caitlin Hartney on Product-Led Content and B2B Strategy

Optimize

50 minutes

1 year ago

Caitlin Hartney on Product-Led Content and B2B Strategy

Join Nate Matherson as he sits down with Caitlin Hartney for the fifty-seventh episode of the Optimize podcast. Caitlin is the Director of Strategy at Block Club, an agency specializing in brand and content strategy for B2B tech companies. Caitlin has over 15 years of experience in content marketing, starting with an AMLA 250 corporate law firm, and has worked with notable brands like Plaid and Argyle. In our episode today, Nate and Caitlin explore topics like product-led content, B2B content strategies, and the recent Google algorithm leak. Caitlin emphasizes the importance of thinking like a journalist to create engaging and valuable content that resonates with the audience. Listen to hear why she suggests focusing on building a strong brand presence and creating high-quality, authoritative content. In this week’s deep dive, Caitlin shares her approach to developing effective B2B content strategies, including balancing promotional content with value-driven narratives. Rounding out the episode, Caitlin and Nate discuss the implications of the recent Google leak and how it affects SEO strategies moving forward. Closing the episode is our popular lightning round of questions!

Learn More About Caitlin Hartney:
Caitlin Hartney is the Director of Strategy at Block Club.

LinkedIn: https://www.linkedin.com/in/caitlinhartney/
Block Club: https://blockclub.co/