Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season. You’ll learn: Why older prospects prefer low-pressure, educational events over discounts or sales pitchesHow to plan, promote, and host a small but mighty eventThe best way to convert attendees into paying clie...
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Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season. You’ll learn: Why older prospects prefer low-pressure, educational events over discounts or sales pitchesHow to plan, promote, and host a small but mighty eventThe best way to convert attendees into paying clie...
Selling Longevity: How to Attract Over-50 Fitness Clients and Grow Your Business
Optimal Aging
14 minutes
3 months ago
Selling Longevity: How to Attract Over-50 Fitness Clients and Grow Your Business
In this solo episode of the Optimal Aging Podcast, host Jay Croft shares a powerful chapter from his new book Selling Longevity: How Over-50 Fitness Can Transform Lives and Your Business. If you’re a fitness professional wondering how to better serve and attract people over 50—this is your playbook. You'll learn: Why the over-50 market is your biggest growth opportunityWhat older clients actually want in a gym experienceHow to design programs, space, and language to connect with this demograp...
Optimal Aging
Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season. You’ll learn: Why older prospects prefer low-pressure, educational events over discounts or sales pitchesHow to plan, promote, and host a small but mighty eventThe best way to convert attendees into paying clie...
