In this inspiring episode, Jay Croft talks with Diane Firmani — a 71-year-old triathlete, women’s hockey player, and standout on the latest season of The Golden Bachelor. Diane shares what led her from snowy Wasilla, Alaska, to a national TV spotlight, and how she uses fitness, community, and a bold spirit to redefine aging. You’ll learn why movement matters, how friendships support longevity, and what The Golden Bachelor gets right about older adults. Diane also opens up about her training r...
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In this inspiring episode, Jay Croft talks with Diane Firmani — a 71-year-old triathlete, women’s hockey player, and standout on the latest season of The Golden Bachelor. Diane shares what led her from snowy Wasilla, Alaska, to a national TV spotlight, and how she uses fitness, community, and a bold spirit to redefine aging. You’ll learn why movement matters, how friendships support longevity, and what The Golden Bachelor gets right about older adults. Diane also opens up about her training r...
How Row House Found Its Over-40 Marketing Niche, with Noel Miller
Optimal Aging
32 minutes
3 weeks ago
How Row House Found Its Over-40 Marketing Niche, with Noel Miller
What happens when a national fitness brand realizes its best members are over 40? For Row House, it sparked a powerful new direction—and a brand refresh rooted in vitality, community, and smart training. In this episode of the Optimal Aging Podcast, Jay Croft chats with Noel Miller, Row House's Manager of Training and a 30-year fitness pro. Noel shares how the indoor rowing franchise took a close look at its data, saw who was showing up, and leaned all the way into a smart, low-impact, high-i...
Optimal Aging
In this inspiring episode, Jay Croft talks with Diane Firmani — a 71-year-old triathlete, women’s hockey player, and standout on the latest season of The Golden Bachelor. Diane shares what led her from snowy Wasilla, Alaska, to a national TV spotlight, and how she uses fitness, community, and a bold spirit to redefine aging. You’ll learn why movement matters, how friendships support longevity, and what The Golden Bachelor gets right about older adults. Diane also opens up about her training r...
