Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
All content for Opportunity Minded is the property of Euromonitor International and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
Product innovation: What’s the secret behind successful launches?
Opportunity Minded
34 minutes
2 months ago
Product innovation: What’s the secret behind successful launches?
Product innovation is the engine of relevance and revenue. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale. New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and in the market. You’ll learn how to innovate with intent in this episode of Opportunity Minded. Explore the strategic imperatives of product innovation to inform your roadmap. What...
Opportunity Minded
Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
