Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
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Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
Market penetration: Are you using the right tactics to capture market share?
Opportunity Minded
33 minutes
4 months ago
Market penetration: Are you using the right tactics to capture market share?
Business growth doesn’t only come from chasing new markets. Sometimes, the real wins are closer than you think—right where you already compete. Tackle the topic of market penetration in this episode of Opportunity Minded. You’ll gain practical recommendations for your strategy, so you can start to evaluate your performance and explore ways to increase your market share. The 4 Ps of marketing and how this framework helps you defend or grow your market position Case study of ...
Opportunity Minded
Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
