Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
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Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
Consumer segmentation: Do you really know your customers?
Opportunity Minded
32 minutes
6 months ago
Consumer segmentation: Do you really know your customers?
Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis? In this episode of Opportunity Minded, Jessica sits down with Jana Rude, senior insight manager at Euromonitor International, to help you improve your approach to consumer segmentation. You’ll discover when and why it’s important to revisit your consumer segments, how this process can directly impact your bottom line and the magic of blending different data for a fuller pic...
Opportunity Minded
Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
