In this 3 minute version episode 8 of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits of empathy in business. The conversation emphasizes the need for a balance between purpose and profitability, encouraging marketers to embrace a more human-centered approach.