Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 8
Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane
SUMMARY
Challenging the myth that "it's not personal, it's business," Andisa Ntsubane, Executive Director of Vodacom Africa Brand Marketing and Communications, shares with Laura Jones (Global CEO, BAV Group) how purpose-driven marketing delivers measurable business results. His "worthy of emulation" leadership philosophy has transformed Vodacom's approach to solving market challenges, resulting in innovations like M-Pesa, which processes $1.2 billion in daily transactions. As the first African president of Cannes Lions' B2B jury, Andisa demonstrates how diversity in leadership changes which work gets recognized globally. The conversation reveals a powerful framework for creating shared value: addressing critical customer needs while driving business growth, with Africa positioned not as a challenge but as the world's greatest laboratory for business innovation.
LINKS
TAKEAWAYS
CHAPTERS
00:10 Busting the Myth: "It's Not Personal, It's Business"
01:45 Introducing Andisa Ntsubane: The Afro-Optimist
03:20 The Transformative Impact of the IRG Community
06:11 The Panama Retreat: Finding Personal Purpose
10:06 The "Worthy of Emulation" Philosophy
14:01 Representation Matters: Driving African Presence at Cannes
16:48 B2B Brands Solving the World's Biggest Problems
19:42 The Success Story of M-Pesa: Mobile Money Innovation
22:33 Africa as the Greatest Business Opportunity
24:54 Humanized Growth in Action: Vaccines During COVID
28:34 Different Perspectives, Same Opportunity
Opinion Party: the marketing podcast
For season two, we asked twelve marketing leaders from a world class set of organizations to join host Laura Jones, Global CEO of BAV Group, to talk marketing myths, trends, data, and opinions. Filmed live on site at the Institute for Real Growth Summit in Cannes, summer 2025. Find us at https://www.theopinionparty.com or wherever you get your podcasts.
Season 2 of Opinion Party: the marketing podcast is brought to you by:
BAV Group, the world’s leading authority on data-driven branding.™️
Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results. Learn more at https://www.bavgroup.com
Institute for Real Growth
We inspire CMOs to increase their personal, business, and societal impact by driving more Humanized Growth. Learn more at: https://instituteforrealgrowth.com
CREDITS
Host & Executive Producer: Laura Jones
Executive Producer: Ketzirah Lesser
Production & Still Photography: Bronac McNeill Photography & Film
Co-director, Camera, Sound, Edit: Natalie Barrass
Photos © Bronac McNeil Photography & Film