In this conversation, Nicole Murphy, Co-founder and CEO of Tall Size, discusses her experience building and running a clothing marketplace for tall women.
She emphasizes the importance of involving customers in the development process and being open and vulnerable about the company's progress. Nicole also highlights the differences in running a marketplace compared to other types of businesses, particularly the lack of control over the supply side. Balancing supply and demand is a constant challenge for marketplace operators, and Nicole shares her experience in trying to meet the needs of both sides.
A common theme throughout Nicole’s marketplace journey is the power of understanding and listening to customer feedback. Attentiveness to the needs and pain points of Tall Size’s niche buyer segment — tall women— allows their marketplace to continue to reach new heights.
Learn more about Tall Size:
Connect with Nicole Murphy on LinkedIn.
This episode was brought to you by Nautical Commerce — the end-to-end marketplace platform.
