In this episode, we dive into one of the most important and often misunderstood parts of healthcare communication: What life science companies are allowed to say to patients and where the line is drawn. We explore how regulations shape the way information is shared, why clear and responsible communication matters. Along the way we look at how patients can take control, becoming the "CEO of their own health" and how platforms from TikTok to AI tools are reshaping the conversation around disese awareness.