Scott Drucker and Jinesh Patel explore the intersection of oral healthcare, technology, business, and startups. The duo discuss the hottest topics driving forward the fields of oral health and broader healthcare. They interview the most interesting entrepreneurs, thought leaders, researchers, operators, and practitioners contributing to the improvement of and access to healthcare.
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Scott Drucker and Jinesh Patel explore the intersection of oral healthcare, technology, business, and startups. The duo discuss the hottest topics driving forward the fields of oral health and broader healthcare. They interview the most interesting entrepreneurs, thought leaders, researchers, operators, and practitioners contributing to the improvement of and access to healthcare.
Episode 50 - Conversation with Matt Ingram | Marketing to Dentists
Open Wide Podcast
1 hour
1 month ago
Episode 50 - Conversation with Matt Ingram | Marketing to Dentists
Scott and Jinesh chat with Matt Ingram about his career in dental marketing and media. Matt explains how the space has changed over the last 15 years and comments on some of the high-level marketing strategies he's seen play out. He recounts some of the best and worst he's seen over the years, and discusses the massive opportunity that currently exists in the world of marketing to dentists.
2:33 Introducing Matt Ingram
7:18 Mechanics of marketing to dentists
10:44 Do print ads still work?
18:44 Marketing strategies across dental
23:04 Best and worst marketing tactics
28:15 Marketing on a shoestring budget
31:19 The untapped data opportunity
32:51 Influencer marketing in dental
52:10 Promotional products advertising
Open Wide Podcast
Scott Drucker and Jinesh Patel explore the intersection of oral healthcare, technology, business, and startups. The duo discuss the hottest topics driving forward the fields of oral health and broader healthcare. They interview the most interesting entrepreneurs, thought leaders, researchers, operators, and practitioners contributing to the improvement of and access to healthcare.
