How Lianna Patch Reinvented Her Copywriting Business

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Open Threads

Brian Casel

74 episodes

4 months ago

Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.

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Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.

Entrepreneurship

Technology,

Business

How Lianna Patch Reinvented Her Copywriting Business

Open Threads

28 minutes

1 year ago

How Lianna Patch Reinvented Her Copywriting Business

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

(00:00) - How Lianna Patch Reinvented Her Copywriting Business
(01:48) - The evolution of Pubchline copy
(07:02) - Lianna's main client base
(08:26) - How to be an ideal client
(11:03) - How Lianna structures her business
(15:44) - Offering productized services
(19:02) - ..And larger projects?
(20:06) - 2024's roadmap
(24:05) - Moving from consulting to "passive" revenue