Thomas Edison once said, "Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think." Is learning how to think really that rare and valuable? Cal Newport seems to agree as he hypothesized in his book, Deep Work, "The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive."  I believe our ability as account executives, and other sales professionals, to carve out time to think and do what Cal Newport calls Deep Work, will increasingly be at the center of differentiating ourselves and becoming top performers in the field of B2B Sales!