On this episode of Open Source Growth, Dean Denny discuss the benefits of podcasting for SaaS companies. He highlights how podcasting can help build a strong brand and engage with the audience. He also provides insights on setting up a podcast, including equipment recommendations and publishing platforms. The host suggests talking about valuable topics like software marketing and lead generation to attract customers. He emphasize the importance of adding personal touches and sharing personal experiences to create a unique brand. Stay tuned for future episodes on audience engagement, storytelling frameworks, guest interviews, and metrics for measuring success.
Timestamps
[00:00:07] Podcasting is an effective tool for SaaS companies.
[00:01:53] Podcasting is effective for marketing.
[00:03:30] Podcasts can help build a likable brand.
[00:06:50] Calculate podcast ROI with long-term commitment.
[00:11:58] Informed marketing agency talks about everything.
[00:13:58] "Add personality, don't overthink, just do."
[00:15:30] Focus on the next step, overcome obstacles.
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Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
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