On this PART 1 episode of 'Marketing A Marketing Agency', host & founder Dean Denny is joined by Sam Kariuki, Head Of Performance Media at Owendenny Digital, to discuss the importance of understanding the market and the messaging you give to your audience.
They explained how AI is changing the way we do things and how marketers should focus on personal experiences to stand out.
They also covered how to speak your customer's language and how to use paid traffic to grow your business. They emphasized the importance of colonization when it comes to marketing and how to create a successful webinar.
Timestamps
[00:04:27] Marketing agencies lack customer avatar.
[00:10:49] Message-market mismatch: understand industry.
[00:17:52] Marketing agency learns hard lesson: no perfect, extreme headlines work.
[00:23:30] Learn, pivot, adapt, relate, brand, succeed.
[00:35:40] Launch webinar, change it, great offer drives conversions
[00:42:37] Build trust with clients through language.
[00:49:09] Dynamic content for changing markets.
[00:54:42] Create unique content with personal experiences.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
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Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
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2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
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We look forward to hearing from you!
