On this Part 2 episode of "Marketing A Marketing Agency", Dean Denny and Sam Kariuki discuss how to generate leads and create offers for their target audience. They explain how they initially made a mistake by offering a free website to the wrong audience, and how they then created offers such as a free LinkedIn order, Facebook go at it, and a strategy session. After two months of hard work, they launched their ads and generated a hundred and thirty leads.
They also discuss how to build relationships with potential customers and convert them into sales qualified opportunities. They explain the importance of giving value and gain trust before selling.
Timestamps
[00:04:40] Mismatched target audience; wrong market awareness
[00:09:06] Testing mindset yields success.
[00:23:09] Trustworthy relationships yield success.
[00:32:35] Building trust through events.
[00:38:30] Help clients solve challenges
[00:44:34] Marketing success through testing, failure, and data.
[00:50:13] Data-driven decisions for quick wins.
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Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
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