In this podcast, Dean Denny, host & founder of Owendenny Digital, discusses the exciting developments in LinkedIn advertising for SaaS companies and B2B organizations. He highlights the decreasing cost of traffic on LinkedIn compared to Facebook, making it a lucrative platform for marketers.
Dean advises adapting the tone and content of ads to suit LinkedIn's audience and recommends rotating creatives for better results. He emphasizes the potential for lower costs per lead on LinkedIn and encourages listeners to take advantage of this opportunity before competition increases.
Top 5 Lessons you will learn from this podcast:
1) The cost of traffic on LinkedIn is decreasing compared to Facebook, making it a more affordable advertising platform for SaaS companies and B2B organizations.
2) LinkedIn's targeting options are powerful and allow marketers to reach their key decision-makers and avatars more easily compared to Facebook.
3) Advertisers need to adjust their tone of voice and offers when transitioning from Facebook to LinkedIn, as not all strategies that work well on Facebook will be effective on LinkedIn.
4) Rotating creatives and aggressively testing different ad formats on LinkedIn can lead to better results and engagement.
5) Despite the initial investment required, running LinkedIn ads can yield lower costs per lead and higher lead quality compared to Facebook, especially in the B2B space with less competition from other advertisers.
Timestamps:
[00:02:56] Marketing costs rising
[00:04:23] Cost of Facebook Ads Dropped
[00:05:46] Media buying landscape flipped: Try LinkedIn Ads!
[00:07:00] Accelerate with LinkedIn Ads.
[00:08:26] Target key decision makers with LinkedIn.
[00:10:13] Change tone, rotate ads
[00:11:47] Invest in LinkedIn Ads for B2B.
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Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
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