In this podcast, Dean discusses the challenges of email marketing for B2B companies in today's digital landscape. He highlights how the marketing world has evolved over the past decade, with increased costs per click, the need for direct response advertising, and the difficulty of generating and nurturing leads.
Dean emphasizes that traditional email nurturing sequences are no longer as effective, as people have become more cynical about leaving their information and are overwhelmed by email marketing. He suggests implementing multiple strategies to improve email marketing, including offering additional value upon download, remarketing through various channels, and hosting live webinars or Q&A sessions to engage and build trust with prospects.
By listening to this episode, you will learn:
1) Embrace the ever-changing landscape: From skyrocketing costs per click to the need for direct response advertising, it's crucial to stay on top of these shifts and adapt our strategies accordingly.
2) Crack the code of lead generation: It's time to think outside the box and discover innovative ways to generate and nurture leads that truly resonate with our audience.
3) Go beyond the ordinary, offer extraordinary value: Whether it's a free resource, an exclusive discount, or personalized content, giving your audience something valuable upon download or interaction sets you apart and boosts engagement.
4) Expand your horizons, tap into multiple channels: Don't limit yourself to a single channel; instead, explore remarketing strategies across different platforms to reach your potential customers where they are most receptive.
5) Forge real connections, build unwavering trust: Hosting live webinars, interactive Q&A sessions, or even personalized video messages allows you to actively engage with your prospects on a personal level.
[00:00:00] Marketing changed: email nurturing sequences.
[00:05:35] Email marketing harder than ever.
[00:09:16] Grow database, nurture leads, webinars, multiple measures.
[00:11:35] Remarket with custom audiences.
[00:13:44] Live events build audience trust.
[00:18:32] Grow business with digital marketing.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
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