Kent Yoshimura - The TikTok Strategy That’s Printing MILLIONS right now

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Open Residency

15 episodes

3 days ago

Hosted by Mark Brazil, co-founder of IKONICK, Open Residency dives deep into the minds of true operators—the individuals who are the last line of defense in their business. Each conversation offers a glimpse into the operator’s playbook, sharing real-world insights from those who’ve navigated the toughest challenges in business. Whether you’re an entrepreneur or a leader, this podcast is a must-listen for actionable lessons.

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Kent Yoshimura - The TikTok Strategy That’s Printing MILLIONS right now

Open Residency

1 hour 46 minutes 6 seconds

5 months ago

Kent Yoshimura - The TikTok Strategy That’s Printing MILLIONS right now

⚡️ BTS & More: https://openresidency.com/kent-yoshimura

In this episode, I sit down with Kent Yoshimura, Co-Founder & CEO of Neurogum, to unpack how the brand became one of TikTok’s fastest-growing success stories and scaled to over $100 million in revenue.

We dive into:

- The TikTok strategy that transformed Neurogum’s growth

- How the team shifted their marketing mix to make TikTok their top-of-funnel channel—while maintaining a 52x ROAS on Amazon with zero ad spend

- Their strategic approach to partnerships

- A hiring process that’s led to 98% employee retention over three years

- The origin story—and how they've sustained a competitive edge through patented manufacturing

This one’s packed with gems. Enjoy the conversation.

Chapters

00:00 Trailer

01:11 How to Crack TikTok

03:54 Neuro's Content Creation Pipeline

04:17 Coaching Creators on Engagement and Voice

06:09 The Culture Behind a Creative-Driven Brand

07:59 Anatomy of a Scroll-Stopping Hook

12:02 TikTok’s Untapped Power for Brands

15:15 The Best Influencer Strategy

16:43 Building a Full-Funnel Marketing Engine

27:00 Turning Customer Insights into Growth

32:06 Creating Content with AI

38:25 Fast Operators vs. Scalable Operators

39:32 The Masogi Challenge: Mental Toughness in Business

42:55 Running Ultra Marathons as Mental Training

45:55 How Kent Hires Creators and Builders

57:13 The Wild Origin Story of NeuroGum

01:01:06 What’s in NeuroGum? A Dive into Nootropics

01:12:11 Retail Distribution: Wins and Pivots

01:15:21 Why Data Shapes Every Decision

01:21:16 What It Takes to Be a Founder

01:34:15 What Shark Tank Didn’t Show

01:35:36 Lightning Round

🎙 Guest: Kent Yoshimura, Co-Founder & CEO of Neurogum- Instagram: https://www.instagram.com/kentaro/- LinkedIn: https://www.linkedin.com/in/kentyoshimura/- Website: https://neurogum.com

📬 Get in Touch:- Instagram: https://www.instagram.com/openresidency/- LinkedIn: https://www.linkedin.com/in/markmastrandrea/- Website: https://openresidency.com/- Contact: info@openresidency.com