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Open Rates and Retinol
Sheronimo Agency
3 episodes
5 days ago
Open Rates & Retinol helps skincare founders master email marketing from welcome flows to launch emails and storytelling that sells. Learn skincare email marketing for beauty brands, skincare founder strategies, and customer retention emails. Hosted by Lorraine, founder of The Sheronimo Agency, this show blends smart e-commerce strategy with beauty industry expertise to help skincare brands increase sales, customer loyalty, and glow-worthy marketing results.
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Marketing
Business
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All content for Open Rates and Retinol is the property of Sheronimo Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Open Rates & Retinol helps skincare founders master email marketing from welcome flows to launch emails and storytelling that sells. Learn skincare email marketing for beauty brands, skincare founder strategies, and customer retention emails. Hosted by Lorraine, founder of The Sheronimo Agency, this show blends smart e-commerce strategy with beauty industry expertise to help skincare brands increase sales, customer loyalty, and glow-worthy marketing results.
Show more...
Marketing
Business
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Why Every Skincare Brand Needs A Direct To Consumer Strategy
Open Rates and Retinol
7 minutes 5 seconds
3 months ago
Why Every Skincare Brand Needs A Direct To Consumer Strategy

Your skincare’s on retail shelves but your growth still feels stuck? This episode breaks down why email is your most powerful sales shelf (and how to start using it strategically).

If you’re ready to build real relationships, not just shelf presence, this one’s for you.


You’ve got the brand, the formulas, and maybe even your dream stockist.

But if you’re still relying solely on third-party retail to grow your skincare brand, you’re missing the most powerful shelf in your business: your customer’s inbox.


In today’s solo episode, Lorraine breaks down why email isn’t just another channel, it’s your direct line to deeper relationships, repeat revenue, and a skincare brand that scales on your own terms.


We’ll unpack:

  • ​ The invisible gap most skincare founders feel (and why retail can’t fix it)
  • ​ What owning your customer relationship really looks like
  • ​ Why email delivers higher ROI than social (and how to use it without sounding spammy)
  • ​ A simple email strategy you can implement this month with no automation jungle required


This episode is your invitation to shift from shelf space to inbox intimacy because your brand deserves more than visibility.


It deserves relationship.


Resources & Links:


Ready to turn your inbox into your highest-performing sales tool?

Book your intro call with Sheronimo:


https//www.sheronimo.com


FOLLOW US


Sheronimo on Instagram:


https://www.instagram.com/sheronimo_


@sheronimo_


Get free tips & tools in your inbox:


Join The Skincare Edit by Sheronimo


https//www.sheronimo.com

Open Rates and Retinol
Open Rates & Retinol helps skincare founders master email marketing from welcome flows to launch emails and storytelling that sells. Learn skincare email marketing for beauty brands, skincare founder strategies, and customer retention emails. Hosted by Lorraine, founder of The Sheronimo Agency, this show blends smart e-commerce strategy with beauty industry expertise to help skincare brands increase sales, customer loyalty, and glow-worthy marketing results.