Setting your prices is harder than it sounds and making a mistake can be costly. We outline concrete steps to get to the right number, starting with one of the most incredible wins in game show history. This episode features: Terry Kniess, Price Is Right contestant and author of Cause and Effects Zoher Karu, Chief Data Officer at eBayMickey Goodman, Professor of Business and Entrepreneurship at Savannah College of Art and Design and Co-Founder/Partner at e2Advisors Jonathan Wirt, Head of Marketing at Pushd Savio Clemente, beta tester Ruth Bolton, Professor of Marketing at the W.P. Carey School of Business Learn more about your ad choices. Visit podcastchoices.com/adchoices