Every company knows what they sell. What’s harder to define sometimes is why? What motivates you beyond...money?  A great mission captures that reason behind why your business exists today. But it also leaves room for your company to aspire for more in the future. It can guide every single decision you make - whether you’re a business of one or one-thousand. In this episode we hear two very different businesses who have figured out how to present their company to the world and one that’s just starting out. This episode features: Andrew Linderman - founder of The Story Source David Malott  - co-founder of Space Factory David Riedel - co-founder of Space Factory Michael Bently - co-founder of Space Factory Tanya Moss - owner and founder of Tanya Moss jewelry Stephanie Shore - Chief Marketing Officer of Moo For tools and information about how to start or grow a business on eBay, visit ebay.com/openforbusiness. Thanks so much to Natalya Sverjensky, partner at Within People. Learn more about the SHINE Awards for Small Business and share your story for a chance to win at eBay.com/shineawards. Check out ofblistener.com to take our survey and enter for the chance to win a Gimlet membership. Our Sponsors This episode is brought to you by BigCommerce — get a free, three-month premium store subscription by visiting bigcommerce.com/openforbusiness This episode is also brought to you by ShipStation. Try it free for 30 days and get an additional month free by visiting visit ShipStation.com, clicking on the microphone at the top of the homepage and typing in “ebay”. Learn more about your ad choices. Visit podcastchoices.com/adchoices