Raoul Plickat scaled multiple companies by solving the creator economy's biggest problem , talented creators with massive reach who couldn't convert audiences into profitable businesses.
Most digital brands plateau around $1 million because they're doing what everyone else does. Raoul's methodology starts with deep customer research to find the specific metaphors and language patterns that create instant emotional connection.
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00:00 Introduction
01:40 Launching in the creator economy after early agency success
04:57 Why creators struggle to monetise their massive reach
08:32 Performance marketing meets brand storytelling to drive growth
12:42 Most brands plateau because they stop thinking creatively
16:12 Building teams that complement your strengths, not clone them
18:22 Letting go and hiring CEOs without losing company culture
21:20 Scaling a business from $10M to $100M with insights
25:30 Real examples of turning customer research into strategy
29:31 What great copywriting really looks and feels like
31:32 How personal frustration led to launching CopeCard
33:47 Scaling SaaS by eliminating friction from day one
35:20 What Whoop got right about gamification and product education
38:27 Next moves in software, advertising and building with AI
42:26 Trying to clone himself through AI to scale expertise
46:30 Why asymmetric leverage beats following the hype
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LinkedIn: https://www.linkedin.com/in/raoulplickat/
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