This is an Open Coffee for Fractionals session — part of my coaching practice.

In this 20th and final Open Coffee session, we had a strong mix of new and familiar voices: Chris Hilton, Jim Grey, Michael Berris, Noel Putaansuu, and me. We dug into what it really means to build a fractional practice, how to structure offers, and where the pitfalls show up when you drift into agency models.

We got into:

• Why proposals work better as structured menus than open-ended negotiations
• Starting a fractional practice when you’ve only worked in corporate
• How to handle pricing, retainers, and avoiding hourly traps
• Growing vs. staying solo — and why many regret moving into agency models
• Using testimonials, recordings, and tools to reinforce value
• Noel’s work measuring smoke for wood stoves and wildfire prevention
• My own pivot from fractional coaching toward buying a business

No slides. No pitches. No agenda. Just honest conversation.

📅 Recorded September 15, 2025
🎙️ Hosted by David Raistrick