This is an Open Coffee for Fractionals session — part of my coaching practice.

Noel Putaansuu joined us to talk about measuring smoke opacity, fine particulates, and what it’s like running a fractional business where you’re the engineer, the scientist, the marketer — and the only one who understands the chart.

Stephen Lauck cut straight to it: fractional work isn’t about technical hurdles — it’s about human ones. Internal politics. Indecision. Fear of making the wrong move. His advice? Flip a coin, pick a path, and iterate.

Adam White took that advice and used Claude to generate a lead gen playbook — then actually started messaging people he’d been putting off. AI as fractional accountability buddy? Maybe.

We ended on a core truth: authenticity sells. Don’t water yourself down. Don’t over-edit. Clients buy you — not your AI-polished LinkedIn twin.

No slides. No pitches. No agenda. Just honest conversation.

📅 Recorded June 16, 2025
🎙️ Hosted by David Raistrick

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