
This is an Open Coffee for Fractionals session — part of my coaching practice.
Livio Zanardo kicked this one off with a classic: “None of this happened until I started calling myself a fractional CTO.” The positioning shift that launched a bunch of new work.
We followed that thread all the way through pricing, nonprofits, fixed-fee framing, and how hard it is to back out of hourly once it’s in the room.
Then Adam White dropped a live demo of using Claude Code to generate a full production-ready website in a couple hours — SonarCloud checks, test coverage, design system and all. Not hypothetical. Not a toy. Real code, shipping soon.
Stephen Lauck and I pushed on that edge — if anyone can build anything now, where does the actual value live? (Spoiler: it’s not in scaffolding.)
The real job might be moving toward the producer seat: orchestrating meaning, outcomes, and connections. Especially when tools can generate endless sugar with no nutrition.
Other things we hit:
Participants: David Raistrick, Stephen Lauck, Adam White, Livio Zanardo, Diego Woitasen, Karan Krishnani
📅 Recorded June 9, 2025
🎙️ Hosted by David Raistrick
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