This is an Open Coffee for Fractionals session — part of my coaching practice.

This session went long and deep — and hit a lot of notes on what it actually means to run a fractional business.

Karl Schmidt, Lukas Czerwinski, Sam Taggart, Travis Russi, and Russ Waddell all joined. We talked about:

• client acquisition when your network runs out
• why founders say “CTO” when they mean “coder for equity”
• how to pitch retainers without selling hours
• pricing advisory work by value, not time
• targeting Crunchbase-funded startups who still don’t have technical leads
• nontraditional fractional work — from roofing businesses to shadow CTO roles
• how chance meetings and birthday parties lead to 5-year clients

No slides. No pitches. No agenda. Just honest conversation.

📅 Recorded May 19, 2025
🎙️ Hosted by David Raistrick

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