This is an Open Coffee for Fractionals session — part of my coaching practice.

In this session, I talked with Daniel Afonso about what it’s like to be a fractional ops person trapped in a broken full-time environment — and what it takes to build a business around automating infrastructure.

We dug into:

• how CI/CD can be used to hide bad decisions behind fake security
• why hourly billing often leads to work that never needs to finish
• what real infra automation looks like — and why so few people can do it well
• how to target buyers instead of fans
• the moment when founders say the thing that means they need you

Daniel’s trying to shift from payroll into a new vertical — and we talked through what it takes to pick a niche, build a POV, and actually get attention from the right people.

📅 Recorded May 12, 2025
🎙️ Hosted by David Raistrick
🎧 Guest: Daniel Afonso

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