In this episode, we dive into the concept of "Neo-Snack"—a reimagined version of Japan’s beloved snack bars, designed to serve as a stable place of belonging in the ever-changing urban landscape.

Targeting businesspeople in their 20s to 50s, the Neo-Snack offers a comforting space without demanding social intensity—a kind of urban oasis where loneliness quietly fades.

📍 The first location, Showa Club, is currently under construction in Kanda. It will operate by invitation only, creating the feel of a secret hideaway. With red velour Showa-era interiors, modern art, retro pop music, and karaoke, it’s a multi-sensory space built around nostalgia and comfort.

🍶 The concept updates traditional snack culture by introducing ideas like male staff at the counter to welcome solo female visitors and reviving the bottle-keep tradition for a personalized experience.

The vision? To package this cultural experience for future expansion across Asia using a mall-style business model. It’s a journey to create a personal sanctuary in the city, a place to return to—physically and emotionally.