Discover the strategy behind b8ta’s location choices and the birth of a new “neo-snack” bar concept. From its Silicon Valley roots, b8ta secured prime spots through strong partnerships—starting in Yurakucho near Ginza, then Shinjuku and Shibuya—before expanding to Osaka’s Hankyu Umeda and Koshigaya Lake Town for family appeal.

Now, Takuji and Jin take on a different challenge: creating an experience-driven cultural hub in the form of a modern snack bar. Instead of trendy Ebisu or Okushibu (Shibuya), they chose retro Kanda for its unique charm, overwhelming business demand, cultural crossroads (books in Jinbocho, music in Ochanomizu, tech in Akihabara), and unbeatable accessibility. Inspired by the local festival and community vibe, they’ve signed a lease just 40 seconds from Kanda Station. The journey begins!